Think Outside the Box

“If I had asked people what they wanted, they would have said faster horses.”
~ Henry Ford

It’s good to be responsive to your customer’s needs. But also consider offering them something they didn’t know they needed. Where do you see your industry going? Can you become an industry leader by bringing in a new option?

This does not need to involve a huge investment of time and money at this stage. Many times, the idea will come from a talented rising star on your team. Have those discussions, and give them the encouragement create something that will show the value to your company’s leaders and clients. If they are onto something, scale up with people and resources. Bam! You now have a new revenue stream.

(image generated using Midjourney)