Mission
It's possible
Does your firm have a mission statement?
If so, do you know what it is? Mission statements are significantly more effective if people know about them.
Basically, a good mission statement tells your employees, clients, and the public at large what you do and why you do it.
It can be inspiring. It can boost morale and give people a sense of purpose. It can improve recruitment and retention, and it can help bring in clients who want to be a part of that mission.
At TJG, our mission statement is: “We transform emerging leaders into awesome bosses.”
Keep it short. Use pithy words that connect to your values and purpose. Use language that reflects your corporate culture (e.g., fun, intense, warm, active, etc.). And find ways to bring them back into people’s eye-line—think SWAG, posters, posting on the website, etc.
Happy Friday!