Make Things Better
What do you want your team to accomplish?
This can be about achieving goals—your business should strive to be financially successful, of course. But what impact do you want your work to have? Are you making people happy? Making the world a safer place? Building a community that helps its members support their families? Creating something new that the world has never seen before?
This greater purpose will help guide your choices. It will motivate your team and draw in more people. Find that purpose and share your vision for how the world will be better as you move forward.
(image source: https://www.pinterest.com/pin/433823376618524170/)