Do The Right Thing

Even when it's not the easy thing

Someone recently tried to “pull a fast one” on me.

They have now permanently lost my business. Integrity is not only a good moral choice—it’s also a market differentiation strategy.

Be the kind of person other people WANT to give repeat business. Build trust. Show respect for other people. Not only will the recipients of your honesty appreciate it, you will also model that behavior to your team members.

(Photo by Pawel Czerwinski on Unsplash)